Fashion changes swiftly due to seasons, economic cycle and many other factors such as shopping habits of pacesetters and what happens on runways in New York, Paris and London. However, fashion is not as innovative as it has been. Recent slow economy is influencing consumer's purchasing power, especially when it comes to pursuing the latest fashion trends. In tough economic time, consumers have become aware of over-estimating their real need for consumables and dodge a hot-off-the-press fashion trend that is way ahead of a season or an event while they found it usually left with bulging wardrobes of once "fashionable" apparels, which are hardly worn. By this, shoppers are buying less clothing, but better quality items that fit perfectly, look good, are functional and the garment is finished smoothly and, even environmentally-friendly. The slow fashion advocates the idea of "keeping the same styles around from season to season". Consumers tend to find something that fits, looks good and is high quality, functional, durable and, if possible, environmentally friendly. Emerging slow fashion now jumps on fabrics, applied in miscellaneous purposes, from garments, home and household furnishings to technical applications. Denim is filled with slight sheen or coated aspects with metallic oxidized effect. Cotton in a high density is popular. Wool fabrics are in featherweights, matched with textured effects on tweeds for added lightness. Satins and twill structures enable state-of-art craftsmanship with PA.

Thinking Green & Functionality
Global warming makes eco-fashion a cool concept, which aims to minimize harmful impacts on the natural world. In recent months, more and more fabrics made from recycled or renewable raw materials and organically cultivated materials are being used. Natural fibers of hemp, bamboo, corn fiber, soybeans, ramie, linen, hemp, organic cotton, coconut shells, charcoal, polylactic acid fiber, or paper are prevalent. Green textiles from organic or environmentally-friendly raw materials with environmentally-friendly manufacturing and finishing process, such as organically-dyed and through the treatment to make wool shrink-resistant without using chemicals, claim the "ecologically sound" benefit and become increasingly preferred.
Fabrics that mix polyester with a fiber, from organic materials such as coconut shells, burnt at a very high temperature enable beneficial properties: anti-bacterial, anti-UV, anti-chill or anti-heat, and anti-stress, but, even, anti-wave which allows mobile phone users to protect themselves from any harmful current.

Thinking Colors & Prints
Colors are important in fabric world to coordinate apparel ideas. The autumn and winter 2009 fashion will be full of charming jewel colors, opulent fabrics, check textures and safari-themed animal prints. Tomato red and iris purple, sometimes merged to form rich cranberry tones that blush with the colors of crushed berries are keynote fabric colors for this coming winter 2009. Winter white and black add the perfect contrast. Black and inky navy are used as a base for Folk Boho prints. Animal motifs surely draw people¡¦s attention. There are lots of animal prints in vogue including zebra, cheetah, ocelot, jaguar, cow, giraffe and tiger.